New Products

This item has now been discontinued but replaced by Fudge Clean Blonde Damage Rewind Violet Shampoo.   Counteract those yellow, brassy tones in bleached, highlighted and natural blonde hair with Fudge Clean Blonde Violet Toning...

Combining the benefits of Fudge's bestselling Clean Blonde Shampoo, and their new Damage Rewind Shampoo, this unique shampoo tackles unwanted yellow tones and repairs damaged hair. Formulated with neutralising violet pigment and proteins, hydrating...

Perfect for brunette hair suffering with red and orange tones, this specially designed shampoo uses repairing opti-plex technology to erase unwanted colour. It also features a unique blue pigment that helps to cleanse and refresh brunette hair,...

Replaces Fudge Big Bold Oomf Shampoo.    Perfect for fine and limp hair in need of weightless volume, this specially designed shampoo uses Opti-plex technology, caffeine and ginseng to cleanse the hair whilst providing bounce and all day...

Replaces Fudge Big Bold Oomf Conditioner.    Perfect for fine, limp hair, this Xpander Whip Conditioner works to plump and volumise.  Formulated with weightless fibre-dense technology, it visibly strengthens and thickens leaving the...

Replaces Make-A-Mends Conditioner.    Stop damage in its tracks with Fudge advanced Damage Rewind Reconstructing Conditioner. The unique Opti-PLEX technology reconstructs bonds through the hair, whilst Fudge's specialised HairGuard...

Remove unwanted red and orange tones from brunette hair with this Cool Brunette Blue Toning Conditioner. Formulated with blue pigment, and fragrance fuse it perfectly compliments the benefits of Fudge Cool Brunette Toning Shampoo.  Directions...

Replaces Fudge Make A Mends Shampoo.    Perfect for dry, coarse, over-styled and chemically treated hair, Fudge's Damage Rewind Reconstructing Shampoo repairs, smooths, and hydrates damaged hair.  Formulated with opti-plex, colour lock,...

Replaces Fudge Smooth Shot Conditioner.    Perfect for fighting frizz and dehydration, this Luminizer Weightless Conditioner uses a blend of lightweight oils like argan and abyssian to smooth and hydrate.  With results lasting for up to...

Replaces Fudge Smooth Shot Shampoo.    Fight frizz with this specificially designed Luminzer Moisture Boost Shampoo. Formulated with lightweight micellar oil, argan oil and abyssian oil, it instantly smooths each strand to reveal...