Hair Type

Smooth, soften and detangle with the ASP Kitoko Daily Luxe Conditioner, a lightweight yet deeply nourishing formula suitable for all hair types. It enhances shine and hydration while leaving hair silky and easy to manage. Enriched with Karité and...

Indulge in intensive repair with the ASP Kitoko Repairing Masque, a deeply restorative treatment for damaged, fragile or chemically treated hair. This rich formula works to rebuild strength, restore moisture and smooth frizz for a glossy, healthy finish...

A sea salt spray designed to add effortless texture, body, and volume to hair. Infused with plant extracts and mineral-rich sea salts, it provides a matte, beachy finish while conditioning hair. Perfect for creating undone, wind-swept styles or...

A lightweight, curl-enhancing styling gel designed to define, hydrate and hold curls while maintaining natural movement. Formulated with nourishing plant-based ingredients, it enhances curl memory, reduces frizz and provides long-lasting definition...

Style and set your natural curls with this styling firm hold foam. Formulated to be worked over wet hair to decrease dry time, enhance natural texture and provide style longevity. This lightweight yet mighty formula features nourishing amaranth seed...

A volumising foam designed to lift roots, add body and create style memory.  Boost volume, shape, sculpt or smooth wet or dry hair with this weightless styling foam, formulated with Certified Organic aloe vera, honey, sugarcane and...

Enhance volume from root to tip with this medium hold styling lotion. Shop the refill pouch 946ml here. Add fullness, manageability, expansion and shine to even the finest hair with Certified Organic honey and aloe vera, rice amino...

Define, hydrate and protect your curls in one easy step with Joico Curls Like Us Curl Crème Styler. This multitasking curl cream delivers flexible hold and heat protection up to 232°C, all while deeply conditioning the hair with moringa seed...

Defy colour fade and damage with this ultra softening and shine boosting conditioner.  Designed for hair that is colour treated or exposed to heat and environmental pollution, this de-tangling conditioner helps to protect the hair from daily...

Hydrate dry hair with this softening, shine boosting shampoo. Ideal for fine, medium and dry hair types, it cleanses away product build up and residue without stripping the hairs natural moisture, revealing softer, smoother and more healthier looking...

A luxurious hair treatment specifically formulated to deeply nourish and revitalise dry, dull, and damaged hair. Infused with juicy mango fruit, rich in essential fatty acids and known for its moisturising and restorative properties, this nourishing mask...

Elevate your everyday routine with the ASP Kitoko Daily Luxe Shampoo, a gentle, nourishing cleanser suitable for all hair types. Designed to enhance shine, hydration and manageability, it leaves hair feeling soft, smooth and beautifully refreshed...

Refresh and rebalance with the ASP Kitoko Detox Shampoo, a deep-cleansing yet gentle formula designed to remove build-up, purify the scalp and restore natural balance. Suitable for all hair types, this vegan shampoo is ideal as a weekly detox or...

Soothe and rebalance your scalp with the ASP Kitoko Healthy Scalp Shampoo, a gentle yet effective formula designed to relieve dandruff, itching and irritation. Ideal for sensitive or imbalanced scalps, it purifies while maintaining essential hydration...

Transform dry, dehydrated hair with the ASP Kitoko Hydrating Masque, an intensive moisture treatment designed to deeply nourish and revitalise both hair and scalp. Ideal for coarse, dull or frizz-prone hair, this luxurious masque delivers instant...

Revive damaged, fragile or chemically treated hair with the ASP Kitoko Repairing Shampoo, a gentle yet effective sulphate-free cleanser that restores strength and vitality. Designed to repair and protect, it removes impurities while reinforcing the...

A nourishing, leave-in treatment that offers strand-softening hydration and silkiness to hydrate and smooth dull, straw-like hair. Perfect for thirsty hair, this leave-in treatment fits perfectly into your blow-dry routine, as natural nutrients...

A unique pre-shampoo treatment that helps to remove unwanted residue and promote healthier, more radiant colour on the hair.  Working like a magnet, it draws out elements in the hair from tap water, metals that can interfere with colouring and...

Promote shine and revive blonde hair with this colour lock conditioner, available in a supersize litre.  Ideal for all shades of blonde hair, this softening conditioner helps to protect against colour fade and nourish. Infused with lemon extract...

Reconstruct, restore and hydrate the hair with this conditioning seaweed hair mask. Ideal for dry and damaged hair types, it uses undaria pinnatifida, a form of seaweed, combined with shea butter and argan oil to deeply hydrate, nourish and reconstruct...

A gentle cleansing shampoo designed for medium texture, colour and chemically treated hair to revitalise and protect colour.  Formulated with raw coconut and shea butter to nourish texture, honey to lock in moisture and pumpkin seed oil to preserve...

A rich daily conditioner for medium texture, colour and chemically treated hair. Designed to revitalise and nourish coloured hair, this hydrating conditioner has been expertly crafted with avocado, rice bran oil and shea butter to moisturise and...

Boost hydration with this luxurious shampoo for thick, damaged and thirsty hair. Formulated with shea butter, avocado, sage, monoi and tamanu oils to restore the cuticle and strengthen hair from the inside out. Deeply hydrating yet...

A nourishing hair mask designed to repair and revitalise dry, coarse and damaged hair. Repair, restore and strengthen hair with this rich treatment mask. Shea butter, monoi, tamanu and coconut oils, flax seed and quinoa work together to provide...

Enhance volume from root to tip with this medium hold styling lotion, now available as a refill pouch! Shop the original 295ml here. Add fullness, manageability, expansion and shine to even the finest hair with Certified Organic honey and aloe...

A Pink Himalayan salt spray designed to add texture and enhance waves. Create beautiful, touchable soft waves or bring lived-in texture back to life. Rich in minerals and amethyst crystal, this unique hydrating Pink Himalayan salt spray adds texture and...

A lightweight, nourishing detangling spray designed to replenish moisture, now available as a refill pouch! Shop the original 295ml here. Add shine and manageability to all hair types and textures with this lightweight leave in conditioner...

Blonde Life Brightening Shampoo nourishes and hydrates parched, bleached hair, fighting frizz and amplifying shine. Now available in 1 litre bottles.

Preserve colour with this anti-fade technology shampoo, designed for colour treated hair.  With a gentle cleansing formula, it helps to refresh the hair, remove build up and debris, whilst prolonging colour. Perfect for colour longevity, it...

Get beautifully shiny, healthy looking hair with this salon quality glossing oil.  Ideal for dry, lack luster, thick and unruly hair types, it instantly helps to smooth, boost vibrancy, add shine and nourish the hair. Infused with a softening blend...

Bigger is better with Joico's best selling K-Pak Conditioner, a daily conditioner that treats damaged and chemically treated hair leaving it smooth, silky and shining with health.