Blonde Life

Polish and nourish brighter-than-bright blondes with Joico Blonde Life Brightening Conditioner. This lightweight conditioner combines the super-strength qualities of a serum with the lightness of a lotion, to revive parched, bleached blonde hair without...

Don't shy away from beautifully bright blonde hair - revive it with Joico Blonde Life Brightening Masque. This intensive conditioning treatment instantly hydrates and softens, neutralising brassy tones without leaving a heavy residue on the hair. The...

Breathe new life back into blonde hair with Joico Blonde Life Brightening Shampoo. This sulphate-free shampoo banishes brassy tones for bright blonde locks which dazzle with renewed radiance. Enriched with tamanu and monoi oils, this nourishing shampoo...