Hair Type

A nourishing, leave-in treatment that offers strand-softening hydration and silkiness to hydrate and smooth dull, straw-like hair. Perfect for thirsty hair, this leave-in treatment fits perfectly into your blow-dry routine, as natural nutrients...

A unique pre-shampoo treatment that helps to remove unwanted residue and promote healthier, more radiant colour on the hair.  Working like a magnet, it draws out elements in the hair from tap water, metals that can interfere with colouring and...

Promote shine and revive blonde hair with this colour lock conditioner, available in a supersize litre.  Ideal for all shades of blonde hair, this softening conditioner helps to protect against colour fade and nourish. Infused with lemon extract...

A nourishing hair mask designed to repair and revitalise dry, coarse and damaged hair. Repair, restore and strengthen hair with this rich treatment mask. Shea butter, monoi, tamanu and coconut oils, flax seed and quinoa work together to provide...

A lightweight, curl-enhancing styling gel designed to define, hydrate and hold curls while maintaining natural movement. Formulated with nourishing plant-based ingredients, it enhances curl memory, reduces frizz and provides long-lasting definition...

Style and set your natural curls with this styling firm hold foam. Formulated to be worked over wet hair to decrease dry time, enhance natural texture and provide style longevity. This lightweight yet mighty formula features nourishing amaranth seed...

Enhance volume from root to tip with this medium hold styling lotion, now available as a refill pouch! Shop the original 295ml here. Add fullness, manageability, expansion and shine to even the finest hair with Certified Organic honey and aloe...

A Pink Himalayan salt spray designed to add texture and enhance waves. Create beautiful, touchable soft waves or bring lived-in texture back to life. Rich in minerals and amethyst crystal, this unique hydrating Pink Himalayan salt spray adds texture and...

Blonde Life Brightening Shampoo nourishes and hydrates parched, bleached hair, fighting frizz and amplifying shine. Now available in 1 litre bottles.

Preserve colour with this anti-fade technology shampoo, designed for colour treated hair.  With a gentle cleansing formula, it helps to refresh the hair, remove build up and debris, whilst prolonging colour. Perfect for colour longevity, it...

Ideal for colour treated hair, the Joico Colourful Anti-Fade duo offers two of Joico's best-selling products in a great value for money bundle. This anti-fade duo helps to maintain colour vibrancy and...

Get beautifully shiny, healthy looking hair with this salon quality glossing oil.  Ideal for dry, lack luster, thick and unruly hair types, it instantly helps to smooth, boost vibrancy, add shine and nourish the hair. Infused with a softening blend...

Bigger is better with Joico's best selling K-Pak Conditioner, a daily conditioner that treats damaged and chemically treated hair leaving it smooth, silky and shining with health.

A luxurious hair treatment specifically formulated to deeply nourish and revitalise dry, dull, and damaged hair. Infused with juicy mango fruit, rich in essential fatty acids and known for its moisturising and restorative properties, this nourishing mask...

A nourishing shampoo designed to deliver softness and nutrition to dry and very dry hair. This delicate shampoo effectively cleanses hair without weighing it down, leaving hair softer and more supple. The core formula contains jojoba...

A repairing conditioner designed to strengthen damaged hair and prevent breakage as it detangles. The core formula contains “Keratin A18+”, a new biomimetic complex developed through botanical research. This keratin is composed of 18 boosted...

A nourishing mask designed to repair hair lengths and instantly restore damaged, brittle hair. The core formula contains “Keratin A18+”, a new biomimetic complex developed through botanical research. This keratin is composed of 18 boosted...

Smooth, soften and detangle with the ASP Kitoko Daily Luxe Conditioner, a lightweight yet deeply nourishing formula suitable for all hair types. It enhances shine and hydration while leaving hair silky and easy to manage. Enriched with Karité and...

Elevate your everyday haircare routine with the ASP Kitoko Daily Luxe Gift Set, a nourishing collection designed to leave hair softer, shinier and beautifully healthy. Featuring the Daily Luxe Shampoo and Conditioner with a satin pillowcase, this...

Elevate your everyday routine with the ASP Kitoko Daily Luxe Shampoo, a gentle, nourishing cleanser suitable for all hair types. Designed to enhance shine, hydration and manageability, it leaves hair feeling soft, smooth and beautifully refreshed...

Refresh and rebalance with the ASP Kitoko Detox Shampoo, a deep-cleansing yet gentle formula designed to remove build-up, purify the scalp and restore natural balance. Suitable for all hair types, this vegan shampoo is ideal as a weekly detox or...

Strengthen and support fuller-looking hair with the ASP Kitoko Hair Growth Conditioner, a silicone-free, vegan formula designed to nourish the scalp and improve hair density. Ideal for fine, thinning or fragile hair, it detangles while boosting...

Boost scalp vitality with the ASP Kitoko Hair Growth Scalp Tonic, a lightweight, leave-in treatment designed to support healthy hair growth and improve hair density. Ideal for thinning or weakened hair, this vegan formula energises the scalp while...

Encourage fuller, stronger hair with the ASP Kitoko Hair Growth Shampoo, a sulphate-free, vegan formula designed to gently cleanse while stimulating healthy hair growth. Ideal for thinning, weak or fragile hair, it revitalises the scalp to support...

Restore balance and comfort with the ASP Kitoko Healthy Scalp Conditioner, a soothing, vegan formula designed to target dandruff, dryness and irritation while deeply nourishing the hair. Ideal for sensitive, flaky or imbalanced scalps, this lightweight...

Soothe and rebalance with the ASP Kitoko Healthy Scalp Lotion, a lightweight, leave-in treatment designed to provide instant relief from irritation, dryness and dandruff. Perfect for sensitive or problematic scalps, this vegan formula works to calm,...

Soothe and rebalance your scalp with the ASP Kitoko Healthy Scalp Shampoo, a gentle yet effective formula designed to relieve dandruff, itching and irritation. Ideal for sensitive or imbalanced scalps, it purifies while maintaining essential hydration...

Indulge dry, thirsty hair with the ASP Kitoko Hydrating Conditioner, a silicone-free, vegan formula that restores moisture, smooths frizz and enhances shine. Designed for dry, coarse or lacklustre hair, this deeply nourishing conditioner works to...

Treat dry, dehydrated hair to complete care with the ASP Kitoko Hydrating Gift Set, a luxurious trio designed to cleanse, condition and deeply hydrate. Featuring the Hydrating Shampoo and Conditioner alongside a satin pillowcase, this set helps reduce...