About Joico Colorful Anti-Fade Shampoo
Preserve colour with this anti-fade technology shampoo, designed for colour treated hair.
With a gentle cleansing formula, it helps to refresh the hair, remove build up and debris, whilst prolonging colour. Perfect for colour longevity, it preserves the long-term vibrancy of the hair, and reveals healthier, shinier hair for longer. It also helps to fortify weakened hair, so it's stronger and more resilient. With smart release technology, it's infused with camelia oil which is rich in omega fatty acids, pomegranate extract to protect colour, and rosehip, arginine and keratin oils to protect against damage.
Key benefits
- Daily shampoo for coloured hair
- Anti-fade technology
- Gentle formula
- Cleanses the hair and removes product build up
- Prolongs vibrancy of coloured hair
- Protects against damage
- SLS/Sulphate free
How to use Joico Colorful Anti-Fade Shampoo
- Apply to damp hair
- Massage into scalp, mid lengths and ends
- Rinse thoroughly
- Shampoo twice if necessary
- For best results follow with Joico Colorful Anti-Fade Conditioner
