This color-preserving, reconstructing shampoo helps to improve elasticity, promote shine and keep colour looking radiant and vibrant.
Ideal for colour treated hair that is dry and weak, this rich shampoo provides a luxuriously creamy lather that gently cleanses the hair without stripping it of moisture or colour. It also effectively helps to de-tangle, smooth and re-hydrate to reveal brighter, softer, healthier hair. Just like the Joico K-Pak Shampoo, it helps to repair damaged hair by smoothing the cuticles and reconstructing the hair shaft, but it can also double the life of your hair colour's vibrancy and radiance, all at the same time!
Recently reformulated to include Joico's patented bio-advanced peptide complex which replicates hairs natural DNA, meaning it works in synergy with your hair to strengthen and repair. Also available in a travel friendly 50ml version, and a supersize litre.
For optimal results, we recommend using the Joico K-Pak Color Therapy Conditioner alongside this, and for an added boost of radiance the Joico K-Pak Color Therapy Lustre Lock is the perfect rich, nourishing weekly treatment.
Key benefits
- Promotes radiance and luminosity
- Makes hair more manageable
- Repairs damage and increases elasticity
The K-Pak Color Therapy formula
Using a unique and patented formulation of quadrabond peptide complex. this colour boosting shampoo cleverly attaches itself to damaged areas of the hair and repels external moisture which can steal colour from the hair.
Quadrabond peptide complex is made up of collagen boosting properties, which help to strengthen the follicles so weak hair is fortified, whilst manketti and argan oils are used to nourish and seal the hairs outer protective layer, which essentially locks in colour and reduces fading.
Coloured treated hair can often feel dry, frizzy, unmanageable and likely to snap, so whilst that doesn't always stop us from still wanting to colour our hair, it does mean that we need to use super nourishing shampoos, conditioners and treatments with the right protective properties to ensure the colour and health and your hair isn't compromised. Joico are experts in creating repairing and reconstructing hair products to ensure that despite colouring, your hair maintains shine and vibrancy.
How to use Joico K-Pak Colour Therapy Shampoo
- Apply to wet hair
- Lather and massage
- Rinse and repeat if necessary
- Follow with Joico K-Pak Colour Therapy Conditioner
About the Joico brand
Founded over 40 years ago, Joico is still at the forefront of hair care innovation. With expert knowledge they combine science and beauty to create salon quality products for all your hair care needs. With their bestselling K-Pak range, they offer reconstructing treatments to weak and damaged hair, their Body Luxe collection volumises and boost fine, limp hair, whilst their Styling products provide definition, hold and protection.
Find out more about why we love Joico here.
