Ideal for damaged, weakened and distressed hair types, K-Pak shampoo helps to promote the reconstructive process as you cleanse the hair.
Whether your hair has been damaged by heat styling, harsh chemicals or colouring, unlike traditional cleansers that can strip the colour and strength, this shampoo aims to 'give-back', by removing impurities but leaving the hair healthier, and stronger. Damaged hair often shows itself as dry, with split and open cuticles, lack of moisture, dulled shine and extreme breakage; these signs can be difficult to repair if you're not using the correct reconstructive ingredients.
For colour treated hair, we recommend using Joico K-Pak Color Therapy Shampoo to repair damaged hair but also reduce colour fade.
Key benefits
- Repairs hair damaged by heat and colour
- Reconstructs and strengthens
- Restores elasticity and shine
Joico K-Pak formula
K-Pak shampoo contains the most powerful reconstructive technologies known to hair, the formula is enriched with keratin and amino acids which fill in damaged areas of the hairs structure, whilst aloe and antioxidant rich vitamin E protect and hydrate to restore elasticity, strength and shine.
Keratin silicone complex is used to lock in moisture, seal cuticles and promote shine and smoothness, whilst Joico's unique bio-advanced peptide complex features a blend of keratins (identical to those naturally found in the hair) and optimised proteins which seek out damaged areas of the hair to repair and protect.
For optimal results, we recommend using Joico K-Pak Conditioner after, followed by the award winning K-Pak Deep Penetrating Reconstructor, a five minute intensive treatment designed to be used 1 - 3 per week.
How to repair damaged hair from bleaching?
Bleaching hair usually involves combining hydrogen peroxide and amonia, both of which can open and penetrate the hairs cuticles which results in rapid and continuous loss of moisture. Over time bleaching can permanently raise the cuticle scales and open up the hair damage.
To help counteract these damaging effects and combat dryness, brittleness and breakage it's recommended to use restorative shampoos, conditioners and treatments that are rich in keratin, which is made up of protective proteins, something your hair is lacking in.
It's also beneficial to use a keratin rich shampoo or treatment three days before and also after bleaching or highlighting, this ensures your hair has optimum moisture levels, making it more elastic and less likely to snap.
How to use Joico K-Pak Shampoo
- Apply a small amount to wet hair
- Massage into scalp and mid lengths
- Rinse thoroughly and follow with K-Pak Conditioner
Joico K-Pak Shampoo 1 Litre is available here. Likewise if you can't be without it on your travels, or you want to try a smaller size, it's also available in a handy 50ml version, which can last around 3 - 5 washes.
About Joico brand
For 40+ years, Joico have been bringing salon innovation to at home hair care. They're leaders in merging science and beauty, with their expert knowledge and patented formulas they offer a complete hair care range for all hair types, whether your hair is chemically damaged, fine and limp, dry or coarse, they offer professional, salon quality products to suit your needs.
Find out more about Joico and why we chose to stock the brand here.
