Styling

American Crew Forming Cream provides a medium-strong hold and plenty of pliability with natural shine. Lanolin wax boosts hold to give you mouldable styling without feeling crispy or heavy. Sucrose conditions the hair meaning it won't dry out, giving...

Use to create a sleek, straight look or to soften naturally curly or wavy hair. Repels moisture for increased hold.Ulimate hold with high shine.