Hair Type

This item has now been discontinued but replaced by Fudge Clean Blonde Damage Rewind Violet Shampoo.   Counteract those yellow, brassy tones in bleached, highlighted and natural blonde hair with Fudge Clean Blonde Violet Toning...

This award winning, powerful five minute treatment rebuilds and strengthens the most weak and physically or chemically damaged hair.Infused with K-Paks Quadramine Complex, lost or depleted amino acids are replenished to heal and seal each hair cuticle to...

Don't shy away from beautifully bright blonde hair - revive it with Joico Blonde Life Brightening Masque. This intensive conditioning treatment instantly hydrates and softens, neutralising brassy tones without leaving a heavy residue on the hair. The...

Breathe new life back into blonde hair with Joico Blonde Life Brightening Shampoo. This sulphate-free shampoo banishes brassy tones for bright blonde locks which dazzle with renewed radiance. Enriched with tamanu and monoi oils, this nourishing shampoo...

This 3-5 minute treatment replaces the natural oils, lipids and moisture of very dry, damaged hair, and is ideal to use in place of your regular K-Pak conditioner to increase softness and manageability.The hydrating formula contains shea butter to help...