Coloured

This item has now been discontinued but replaced by Fudge Clean Blonde Damage Rewind Violet Shampoo.   Counteract those yellow, brassy tones in bleached, highlighted and natural blonde hair with Fudge Clean Blonde Violet Toning...

Don't shy away from beautifully bright blonde hair - revive it with Joico Blonde Life Brightening Masque. This intensive conditioning treatment instantly hydrates and softens, neutralising brassy tones without leaving a heavy residue on the hair. The...

Breathe new life back into blonde hair with Joico Blonde Life Brightening Shampoo. This sulphate-free shampoo banishes brassy tones for bright blonde locks which dazzle with renewed radiance. Enriched with tamanu and monoi oils, this nourishing shampoo...